A while ago I went and bought a new hand beater, this is a rather necessary appliance in my kitchen even though it does not get as much action as it once did. I popped into House of Fraser and was rather amused to see that James Martin has added his smiling face to the boxes on the Wahl products. The price was very similar to all the others so I decided to get it - even though I did not know the brand, James had me convinced that it would be a long lived kitchen appliance.
Sadly it lost the battle with the brownie mix and died a slow and agonising death (well it SOUNDED painful) while trying to beat the batter. Wimp! Sadly I have seen a few more appliances with his name, but I am not going to be tricked into buying another Wahl product by one of my favourite TV chefs.
I guess buying quality only applies to the actual ingredients when cooking with James.